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n 1925, the authorities pressurised
traders who had set up in the "zone" to leave. Seventy
antiques dealers therefore decided to create a union of Seine
Saint-Denis bric-a-brac traders, and set up a united company.
They set their heart on a plot of land measuring some 7,300
m2 called the "Field of Roses", belonging to a Parisian
goldsmith. The Biron Market was born, though at this stage it
went by the name of the "Saint-Ouen Bric-a-Brac Fair".
The style and the spirit of the "Beautiful Flea Market"
were different from the surrounding markets, and the traders
were determined to be seen as the best. Right from the outset,
they made every effort to sell only the most sought after antiques. |
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The objects were to be shown
in their full beauty and restored with the greatest care, unlike
the marketŐs neighbour and great rival, the Vernaison Market,
whose chief objective was to sell goods in working order. The
great and good of the time, such as Colette, André Breton
and many others, could often be seen in amongst the visitors
to the market. |
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Even today,
Biron is what one might like to call the upmarket market, where
members of the international high society come to discover the
passion of the two hundred and twenty dealers who work here.
The main aisle is full of luxury goods and gilt objects, but
one must not miss the second aisle, which is a little more intimate
and where the conviviality of the dealers will show you another
side to the market, where hunting for quality antiques is a
real pleasure.
On Saturdays, Sundays and Mondays, the 220 antiques dealers
on the Biron Market will only be too pleased to show the quality
of the goods on offer.
On Friday mornings, the market is open to fellow professionals,
in order to show them, before anybody else, the latest objects
that will sell like hot cakes over the weekend.
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with its paintings and other objects signed by their creators.
The market is a favourite with professionals from both
France and abroad. Whether you are an interior decorator,
a theatre or cinema star, a politician or simply an art
lover, you are certain to find your heart's delight here.
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